The problem
A.D.S had a big list of past customers and warm leads that nobody had ever emailed in an organized way.
What I built
I split the list by service history and area, sent one campaign with a booking link, and set up automatic follow-ups for people who didn't open it.
What happened
That one campaign booked 71 appointments and brought in $59,830, and once it launched it mostly ran on its own.